McDonalds beacon case study (retail)
26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent.
Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. “Everyone is looking at their phones, millennials especially, and that's where we've decided to engage,” Jack Pezold, a McDonald's franchisee of 40 years, said in a statement.
Spotless beacon case study (enterprise)
Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line.
The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimize their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements.
The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance.
Pause Fest beacon case study (events)
Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analytics for the organisers.
Festival attendees who downloaded the Pause Fest mobile app received contextual notifications and content based on their proximity to different festival locations and points of interest. Campaign content included welcome messages on arrival, meal deals, tech installation videos, post keynote surveys, party notifications and competitions.
Pause Fest are using traffic flow and content analytics to inform future festival layout, speaker schedules and offers.
Hillshire Brands beacon case study
An iBeacon mobile campaign ran from April to June 2014 to push Hillshire Brands American Craft link sausages in the top ten markets in grocery stores within the U.S, including New York, Los Angeles, Chicago and Philadelphia.
The campaign targeted consumers who had downloaded the Epicurious app. Consumers who used the app in-store were sent a branded push notification from Hillshire Brands. The campaign also included banner ads within the app that linked to a full-page ad with a coupon and content.
The beacon powered offers claim to have lifted purchase intent by 20 percent and brand awareness by 36 percent. Some 6,000 engagements were measured during the first two days of the campaign, which measures the number of times someone received, opened and viewed a push notification ad while in-store.